Dr. Triplett ensures owners have the strategies and processes to grow better sales and scalable businesses or to create and implement a way to exit profitably. She sometimes functions as Virtual Marketing and Sales Manager or working and funding partner to select companies. She also directs the mentoring and business advocacy for clients. She is the author of The Networker’s Guide to Success available for the iPad, Nook, and Kindle, and co-author of Easy to Be Green and Thinking Big, Staying Small. She has been a presenter and mentor SXSW Interactive, and SXSW V2V, SXSW Eco and is a national and internationally recognized keynote speaker. Triplett is a guest blogger for Business Bank of Texas and AllBusiness.com, and Austin Business Journal “Ask the Expert” and a member of the National Speakers Association.
Suneeta Mellacheruvu
Suneeta Mellacheruvu is a seasoned Marketing Executive with over 20 years of experience driving growth through performance based marketing strategies in organizations ranging from small startups to global Fortune 500, serving both B2B and B2C markets. She currently serves as the Vice-President of Marketing & Demand Generation at a multi-national management consulting firm, developing and managing marketing strategies across 4 business operations. Some of her other roles in the past have included Director of Research for a consulting firm in Paris, France and member of Marketing Strategy team for Compaq in Belgium. Suneeta is passionate about connecting brands to their customers, developing creative storytelling and demonstrating an organization’s unique value proposition. Suneeta earned her Masters in International Business from Schiller International University in Paris, France & London and Master of Arts in Economics from University of Madras, India. She is happily married and lives in Austin, Tx, raising two active high-schoolers. Suneeta is fluent in Hindi, Telugu, Tamil, French.
Erica Lies, Content Specialist
Erica Lies has eight years experience as a freelance writer, with a diverse array of writing credits. Her work has run in such publications as Paste Magazine, The Hairpin, Splitsider, and even McSweeney’s Internet Tendency. Erica previously worked as an oral historian at the Briscoe Center for American History for nine years, where she edited a book manuscript of her interviews with Texas legal titan, Joe Jamail. Her copywriting clients have included Aquasana, Local Leaf yaupon maté tea, and furniture company Erik Organic. Erica holds a BFA from West Virginia University and an MA from The University of Texas at Austin, both in theater. In addition, she produces for the Austin chapter of live storytelling phenomenon, Mortified, and teaches sketch comedy writing at ColdTowne Theater.
Photo credit: Gandin Le Studios
Mekala Keshu, Marketing Specialist
Mekala Keshu works within the marketing department of the semiconductor company AMD, where she uses her strong organizational, analytical, and interpersonal skills to understand how best to serve people and their technological needs worldwide. She manages a wide array of projects, works with a diverse group of people and strives to always deliver exceptional quality work. Additionally, she is recipient of the prestigious Fulbright Fellowship. As a grantee, she conducted a public health project in India, where she engaged with international and local communities.
Her strengths lie in knowing how to write compelling messages for various audiences, organizing and executing mutli-step projects, and understanding the needs of clients. She graduated with honors from Smith College in 2015 with a B.A. in Psychology, concentrating in Cognitive and Developmental Psychology, and has a minor in Economics.
